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  Larry Ellison, chief technology officer, executive chairman and chairman of Oracle, recently publicly bombarded Amazon and its cloud division AWS.  make complaints about the safety, cost and performance of Amazon in San Francisco during the Oracle OpenWorld annual user conference held on Monday in Allison. Meanwhile, the second generation of Oracle's upgraded cloud platform has been blown to the sky, and it will soon become an ideal alternative to Amazon AWS. (photo source: MarketWatch)    in the past four years, Ellison also targeted the industry celebrities such as salesforce, sap, Microsoft, IBM and EMC, and the wording was also quite sharp and merciless. In 2001, he predicted that only Oracle and SAP would survive in the future. Ariba and commerce one will disappear from the enterprise software market. PeopleSoft, Siebel, I2 and Sybase will also withdraw from the market. Now many of these enterprises have disappeared from the enterprise software market. And in this year's conference, Ellison again put Amazon's network cloud service and its security to the end. In cloud computing, Amazon users rent computing infrastructure in a pay as you go mode. Cloud meterPart of the reason why computing is so popular now is the rise of virtualization technology, which enables companies like AWS and Microsoft to more effectively divide their customers' enterprise data on multiple servers, some of which store their data. One of the advantages of virtualization technology is that the data of each company is independent from that of other companies, but it is technically located on the same computer. Allison will point out that the defect of its internal control over AWS is that it runs on the same big data machine. In this way, bad actors can "change Amazon's code and crack the system" to gain access to other companies' data. To such a bug, Ellison can only shake his head and throw his face to the other side with a look of lovelessness. Ellison called the cloud service, represented by AWS, the "first generation cloud". He said that there are serious problems in the "first generation cloud" computing user code and cloud control, such as allowing malicious users to access the cloud control code. The spearhead here focuses on Amazon's AWS infrastructure as a service (IAAs). Ellison said the flaw in Amazon's cloud solution is "a fundamental problem of cloud architecture.". He also said oracle "will never put our cloud control code on the same computer with different customer codes." But Ellison is worried about the bad situation has not yet emerged. In recent years, network security incidents occur frequently, and the public is concerned about cloud infrastructure and black cloudAs concerns about customer attacks and data leakage are growing, major cloud computing companies are increasingly promoting that their network security technologies are superior to their competitors. Technical analysts said that although Ellison's criticism of Amazon has not stopped in the past few years, it is still hard to hide the aura of the latter's holding the top position in cloud computing: a report of Gartner in August showed that Amazon accounted for 51% of the total cloud computing market in the past year, followed by Microsoft 13.3%, Alibaba 4.6%, Google 3.3% and IBM 1.9%. In other words, Amazon's cloud service is 10 times the size of the other 14 companies in the list, and Oracle, Gartner, did not mention it. Deutsche Bank also said in an analysis report: "Deutsche Bank also said in a recent analysis report: Oracle claims that its next-generation service products are much cheaper than its competitor AWS, but we don't think Oracle will pose a substantial challenge to Amazon." However, Ellison's "wild talk" is not totally unreasonable. Oracle cloud has given him confidence. In addition, the latest acquisition of datafox, a database maker, has also given people a glimpse. How can you sleep on the side of Oracle's couch? "Second generation cloud" Oracle cloud: performance is further improved, and cost is saved by one third    according to Ellison, Oracle's cloud service is more advanced in architecture, so it is the second generation cloud, and OracleCloud's database spending will be reduced by half compared with AWS. Amazon will charge users a lot of money to export and store data on the cloud platform, he said. "Oracle cloud is almost free to move data to your cloud. Amazon will charge you 100 times to get it out of the cloud. " He also listed a series of statistical data to illustrate Oracle's obvious advantages: the computing speed increased by 45%, the cost saved by one third, the overall load increased by 80 times, the block storage increased by five times, and the network connection speed increased by two times. In terms of security advantages, Oracle cloud platform is redesigned by adding Star Wars defenses. The "defense network" is composed of "impenetrable obstacles" to block external threats, and clouds and autonomous robots with other threats can be found. The most important part is its independent function, which can run the upgrade patch in the database, hardware, and automatically discover and repair the threat when the software fails. "You can upgrade it to a new version of the software, and you can fix it. In this process, whether it is hardware failure or software failure, there will be no database crash, and Amazon database will be paralyzed minute by minute in these cases. " Oracle has promised more than once that the cost of running oracle on Oracle cloud is 50% lower than that of running oracle on AWS. From small silicon chips to software, Oracle can provide low-cost and reliable services for customersSimpler and time-saving integration capabilities that Amazon can't match. At the same time, Amazon's huge investment in world-class data center technology research and other areas of expertise is unmatched. Amazon only provides public cloud services and thinks that private cloud has no future, but Oracle doesn't think so. It can play "free switching" mode among public cloud, private cloud and hybrid cloud. Compared with AWS and other cloud service companies, Oracle has rich experience in running mission critical applications. It has run many complex applications before, which is very important for customers who use its services. The accumulation of past experience makes Oracle more competitive in the client. In addition, Oracle also attracts customers through its active in price strategy. There is also a fact that there are still many potential opportunities in the enterprise infrastructure market. Although Oracle entered the market late, it can learn from the mistakes of other companies, so it can tailor its own strategy. Ellison said Oracle's database is "completely autonomous", while Amazon's database products are "semi autonomous". "Semi autonomous databases are like semi-automatic driving cars." Ellison said, "when you go in and drive, you're miserable. You'll die in the end." "They don't have self-tuning settings, they don't have autonomy, they're completely unavailable," he said. "They don't have active data protection. No,Disaster recovery. They don't have server recovery. They don't have software recovery. They didn't fix it automatically. None of that. " Oracle's automatic database can automatically upgrade, secure, update, maintain the database and adjust the computing and storage resources without human intervention. It will be server free, customers will only have to pay for their use, and the IT team will take the initiative to help. You don't have to schedule a backup manually or recover manually in the event of a database failure. " Oracle database can handle more advanced applications, including Internet of things, real-time and XML, as well as a more basic combination of reporting and transaction processing in the same database. "Amazon still can't do that," Ellison added. They are about 10 to 20 years behind in database technology. " Compared with AWS, Microsoft azure and Google cloud, Oracle is the latecomer of cloud service business, and its market share is dwarfed. According to rightscale's 2018 cloud pattern report, only 5% of enterprises adopt Oracle cloud, while Amazon's AWS, Microsoft azure and Google cloud account for 68%, 58% and 19%, respectively. Oracle has just announced that it has successfully acquired datafox, an enterprise database maker. The details of this acquisition have not yet been disclosed. Oracle said it had not yet planned a long-term product line for datafox, but would retain product operations for existing customers. Up to now, this venture has covered the data of 2.8 million listed companies and private companies, and this data will increase by 1.2 million every year, which will greatly increase the data types Oracle can provide for enterprise customers, as well as the artificial intelligence prediction and other functions of its cloud platform, so as to better compete with salesforce and other competitors. The business intelligence generated by the service can be used in a series of CRM related services, such as finding priority sales accounts, potential customers, etc. "The combination of Oracle and datafox will enhance Oracle cloud application through massive company level data and signals derived from AI, enabling customers to obtain better decision-making and business results," said Steve Miranda, executive vice president of Oracle application development. Datafox will be incorporated into Oracle's existing business planning service portfolio such as ERP, CX, HCM and SCM parallel architectures. "Through AI driven enterprise data, Oracle and datafox will bring more cloud applications, provide suggestions and improve the performance of the whole industry." At present, large platform suppliers are looking for more artificial intelligence tools to provide customers with more sophisticated services. To provide attractive content, we must first find the right end users. According to pitchbook, DaTafox was founded in 2014 and currently has a total financing of $19 million, with a final value of $33 million in January 2017. The company's investors include slack, GV, Howard linzon and strategic investor Goldman Sachs. Oracle and Amazon's AWS "cloud computing world"    in fact, it is a "Convention" that Amazon and Oracle tear each other up. Earlier, after being spurned by Ellison, in an exclusive interview with foreign media at Amazon's Seattle headquarters, Andy Jassy, CEO of Amazon (AWS), talked about how AWS would defeat Oracle, and openly mocked Oracle, saying that "no new company will use oracle.". He even quoted pictures of Larry Ellison and ridiculed him for his "lack of convincing explanation and exaggeration.". When the two cloud platform companies are arguing, Internet companies have first given up Oracle and other commercial database systems in their applications, relying on open source or independent power to develop database products, because the huge demand for database products has achieved initial results. In recent years, Internet companies represented by Google have begun to explore the combination of relational database and distributed storage technology to develop a new type of distributed relational database. The representative works are Google F1 and Google spanner. After Google, China's Alibaba launched its own distributed database system, AlibabaOceanBase, the first in the world to run the financial business Alipay on a cheap x86 server, not only guarantees 100% availability, but also greatly reduces the cost. At present, many companies have more significant demand for relational database, but many companies can choose different database products for different applications. Leading cloud computing enterprises are facing new opportunities and challenges of innovation, partner and customer ecosystem, and experience accumulation. According to Gartner's forecast, the global database market will exceed US $37 billion in 2017 and US $50 billion in 2021. 
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